Baked Beads

Looking for a recipe for Jewelry sales success:

Take a jewerly manufacturing company in Waitsfield, Vermont that prints thousands of high-gloss paper catalogs for their wholesale customers
Throw in some retail sales
Toss in a store locator database
Add a healthy dash of clearance sale broadcast email as well as Facebook advertising
Layer over a solid foundation of 'Internet'

baked beads jewelry BakedBeads went from print, fax and telephone to Internet wholesale orders, online retail orders with a nice little online retail store locator. VickeryHill helped them do it.

Their online 'presence' is actually two online stores based around their product database and high-quality product images. They drive traffic via their print catalogs, tradeshows and broadcast emails.

Want to get your (wholesale or retail) eCommerce project off the ground?
Start here >

A case study in how Imagery matters

You've got a cool website design, picked a classy developer and started finishing your sitemap and content management system. Time to just whip out the old photos you took 3 years ago for the web, right?

NOT! Your web photography matters, probably more than you will ever know.

Computer resolutions are getting larger (more pixels on a screen) and LCD screens are sharper than ever before - heck, the iPhone 4's Retina Display does an effective 326 pixels per inch.

Don't skimp on the content - get a photographer to shoot FOR your new website. If you can't afford that, get a nice digital camera and do it yourself. If you have physical products, get a Portable Photo studio.