Poetry Guy

Children's poet Ted Scheu wanted a web presence that spoke to his audience (elementary/jr-high children and teachers) and promoted his life's work: writing, performing and teaching poetry to the masses.

Working with Ted and SensibleWorld, we devised a unique usage of YouTube, Amazon, MailChimp and sharp illustrations to create a website that was fun to interact with on the student side, but also pertinent to Ted's book sales and student seminars.

Ted Scheu the Poetry Guy

WordPress was our simplified go-to choice for content management for both ease of use (he was already familiar with it) and mobile modifications (he travels to school sites throughout the year and needed something easy to change a few sentences and add a post or two). 

Ted now has a sharp, modern site and a well-thought-out plan on creating videos with his various poetry characters and notifying students and teachers socially via Facebook and broadcast email - all monitored by an advanced Google Analytics event/goal tracking setup.

Interactivity on a website is no longer a 'Flash' in the pan

Interested in having an interactive website that lets you manage the text, video and audio content?

Look no further. If we haven't done it, we are game to at least take a look.

Way back in the aught's (2000-2009), when you said "interactivity" and "web" together, it meant Macromedia/Adobe Flash was about to be fire up. Nowadays, interactivity comes in many textures, flavors and colors: JavaScript, XML, YouTube, responsive design, HTML5, CSS3, Flash just to name a few. The trick is matching the level of interactivity to your goal/site maps and finding that balance between soft-sell nudge and hardcore annoyance. That's where VickeryHill and SensibleWorld come in.

We typically think about the visitor first, then the goals of the client, then the search engines.