Tourism Whistler

After the 2010 Winter Olympics, Tourism Whistler decided to move their central reservation system over to Inntopia CRS. Their planned site migration in September of 2010 involved look-and-feel changes, over 100 supplier change-overs, new booking widgets and much more.

When they needed help with their advanced, multi-domain and ecommerce analytics tracking, Inntopia referred them to us.

Working with their IT and Marketing departments, as well as in-house developer, we researched the analytics issues specific to their implementation and delivered detailed instructions on how to move forward including:

• Google Analytics code formatting and placement
• Event Tracking
• eCommerce Tracking
• External link & banner formatting
• Broadcast email tagging
• Custom widget javascript coding

Once the new site and booking path went live, we tested the system, verified the tracking cookies and made suggestions for future improvements. Whistler is well on its way to bigger and better days (and tracking conversions by the minute!)

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*Sometimes it's as easy as taking your shoes off to get a feel for the problem.