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Rich Media Integration

To VickeryHill, 'Rich media' covers just about everything that is not a flat image or textual content. It may be that your users are leaving your site without taking that call-to-action you desire. Maybe you want more than one image displayed on your home page with different URLs. Perhaps your sales team wants to have a hot webEx link from product demonstration page, or the customer service department could improve turnaround time with a LiveChat interruption on stalled visitor views. We have integrated dozens, if not hundreds, of technology pieces into the web puzzle.

Some common and not-so-common examples of rich media on the web:

Adobe Flash development
Facebook comments, feeds, pages, groups
Blog creation and customization
Twitter feeds
Banner advertising
LiveChat
Video integration (quicktime, YouTube, etc)
Photo galleries
Google Map API
Salesforce.com
Surveys
Quickbooks
Webcams
Contest and Sweepstakes
Weather system integration
Multimedia LCD screens

Whether you are a ski resort needing an interactive trail map, an online visionary exercise for professionals, a wholesaler looking to map your product's retail locations or just like the idea of having a social-networking integration component to your staff pages, or just interested in 'spicing up' the experience for your online user, feel free to contact us with your idea - no matter how difficult it seems.

Using Google Analytics to track eCommerce

Making interactivity productive and trackable

Creating an interactive component you think your visitors will use is one thing - planning for and developing something that converts visitors and returns on the investment is quite another.

Over the years, we have learned and grown with Google Analytics. It is one of the best values out there on the web - FREE! At a minimum, we use Analytics on our client sites to track visitor data including geographic location, time of visit, referral source, landing page and pages viewed. Tracking interactive components can add a layer of understanding that you may have never thought possible. Some current examples of client analytics tracking include:

Email Newsletter sign-up tracking as an event / goal
ASP Event Calendar tracking of most popular events viewed on MadRiverValley.com
Online Golf Map tracking usage views of goals/clicks
eCommerce conversion and source/medium reporting for multiple online lodging sites, including Breckenridge Colorado ski resort lodging site goBreck.com
Submission Form Google Analytics Tracking Cookie (GATC) data extraction for St John Villa website
Vermont Wedding membership outbound linkage tracking for chamber of commerce portal
Musician Danny O'Flaherty song download event tracking

Maybe you didn't know how deep tracking could go - or you knew it, but cannot find someone to help you with it. Look no further - ask us about advanced Google Analytics and get tracking today!