Looking for a recipe for jewelry sales success:
- Take a jewelry manufacturing company in Waitsfield, Vermont, that prints thousands of high-gloss paper catalogs for their wholesale customers.
- Add some retail sales.
- Include a store locator database.
- Enhance the strategy with a healthy dose of clearance sale broadcast emails and Facebook advertising.
- Lay the foundation on a solid foundation of the ‘Internet’.
BakedBeads transformed from print, fax, and telephone sales to Internet wholesale orders and online retail orders with a user-friendly online retail store locator. VickeryHill played a pivotal role in their success.
Their online presence comprises two online stores, each based on their product database and high-quality product images. They generate traffic through their print catalogs, tradeshows, and broadcast emails.