The key to writing a successful blog post is more than content. You need to tell a captivating story that leads to a conversion.
In order to access Google applications (Ads, Analytics, etc.), your email address needs to be associated with a Google account. Here’s how to set that up.
In the midst of the current pandemic, many small businesses are in a rush to sell their products online. Let’s face it. Money may be tough to come by and time is of the upmost importance, so most are looking for the easiest, fastest and cheapest option. If you do a search for online store, you’ll come across the usual … Read More
When it comes to web accessibility, we take it seriously but also realize compliance is a moving target that we are constantly aiming for.
Apparently overwhelmed with the prospect of overseeing the curve-flattening but eventual reality of hundreds of thousands, if not millions of deaths on his watch, President Trump this announced this morning his plans to officially resign the presidency
Pre-Cloud: The ‘Old’ Days Back when we started VickeryHill, we used a picture of a cloud to signify the internet. It connected all the pieces of software, hardware, and visitors in those diagrams. It was grey and signified a transport system between 2 objects. We upgraded from a half-height rack to a full 7′ server rack in the basement of … Read More
The Problem with RTP eStore and Analytics For over a decade Active Network’s RTP|One eStore has only been configurable for classic Google Analytics (GA) tracking (ga.js). This would be fine if was still 2011 and we were all still raving about the Motorola Droid, but its not and we’re not. Today Universal Analytics is Google’s latest and greatest freemium-based product and pricing … Read More
We woke up to this post-apocalypse image this morning. It’s our worst nightmare. Your website is down, and there’s nothing we can do about it. You see, the internet isn’t just a bunch of wires from your local internet service provider (ISP). The bandwidth they provide comes from a larger provider. It’s like your local grocery store. Products don’t just … Read More
Remember back in the day when Google said it was going to start putting some weight behind sites that were secure? Well, they’ve done that and the internet world has begun implementing https websites from sea to shining sea. (Cue the America the Beautiful. ) We’re all for secure websites and we’ve started moving clients in that direction. One major (another musical … Read More
Siriusware is a popular self-hosted eCommerce solution used by many destination and ski resort clients to manage their lift ticket, season pass, and other admissions POS (point-of-sale) operations. As of the date of this blog post, Siriusware has not yet translated it’s tracking scripts to the latest Google Analytics (GA) method being Universal Analytics via Google Tag Manager (GTM) script container administration. A Solution for a Common Client Problem … Read More
Trip planning widgets are great tools for getting the destination visitor to engage beyond basic site navigation. The planning widget we originaly created for TourismFernie.com can be launched via navigation from any page. After 18 months of use, management at Tourism Fernie wanted to the ability to create a custom URL to any page on there site with the trip planning modal already open. They … Read More
A few years ago we wrote an article about Scroll Depth Tracking using Classic (Asynchronous) GA using Rob Flaherty’s Scroll Depth project. The project has since been improved to allow for Google Tag Manager and Universal Analytics. In this article we’ll set up Scroll Depth tracking using Rob’s latest method in GTM for another single page sub-domain for Copper Colorado. This will … Read More
Many years ago, a website’s administrator could control how their website’s title and description would display in Google organic search results using the meta title and meta description fields. <title>Web Developers, Designers & Consultants | VickeryHill</title> <meta name=”description” content=”A group of web developers and consultants based out of the Mad River Valley focused on helping businesses utilize and understand the web.” /> … Read More
REBUILDING A VERMONT GENERAL STORE LANDMARK (ON THE WEB) The Warren Store is one of those places that you just have to go to and can’t forget when you leave. Part general store, part deli, part wine shop and craft beer mecca…the Warren Store is many things to many people. Locals crave the ‘Number Six’ sandwich (think Thanksgiving dinner on a homemade baguette). Screenshot … Read More
“HOUSTON, WE’VE HAD A PROBLEM HERE!” In early 2015, we identified a surge in malware infecting some of our clients’ websites that run on WordPress. WordPress is an open-source tool that allows developers to build simple content management websites quickly and efficiently. Like any open-source tool, WordPress is prone to malicious attacks. The majority of these attacks are quickly identified … Read More
When you’re planning for and investing the time, energy and financial resources to create beautiful video assets for your business you should also set usage goals to help validate your return on that video investment. In this article we’ll review and be using vimeo.ga.js which was developed by Sander Heilbron to track Vimeo Player API events in Google Analytics. From Sander’s documentation we’ll elaborate the step by step … Read More
Google Analytics has a very useful feature called Custom Segments which allows users to create and filter custom datasets for all your reporting with a few simple steps. What makes Custom Segments different from the stock search and advanced filtering dimensions and metrics are twofold: Users are able to select and SAVE the segment, and not have to re-apply manually with each report viewed. Users … Read More
So you have jumped on board the Google Tag Management Train to help streamline your website’s anlytics needs. You’ve done your research and configured basic analytics and conversion tracking using the dataLayer and your GTM container. Now you have a 3rd party conversion tracking script/pixel/iFrame from an advertising agency that is NOT on the pre-defined list of Google affiliated or vetted remarketing, display, search, … Read More
We all know how to track campaign URLs in ads that appear online, right? Of course we do. We use Google’s Campaign Builder. This tool allows us to create custom campaigns that we can then easily view in Google Analytics. Our friends at Bolton Valley Ski Resort use this tool well. They enter the campaign source, medium and name and we’re able to … Read More
Responsive Content Management Systems with iFrames It’s great when you can provide a client with a content management system (CMS) that allows them control a large variety of content assets and features all on their own like: maps, photo galleries, hours of operation, contact forms, social media, promotions, and more. But the more control they are given, the more opportunity CMS users … Read More
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