In order to access Google applications (Ads, Analytics, etc.), your email address needs to be associated with a Google account. Here’s how to set that up.
Tracking Weebly & Square with Google Analytics
In the midst of the current pandemic, many small businesses are in a rush to sell their products online. Let’s face it. Money may be tough to come by and time is of the upmost importance, so most are looking for the easiest, fastest and cheapest option. If you do a search for online store, you’ll come across the usual … Read More
Universal Google Analytics with Enhanced eCommerce Tracking for RTP eStore
The Problem with RTP eStore and Analytics For over a decade Active Network’s RTP|One eStore has only been configurable for classic Google Analytics (GA) tracking (ga.js). This would be fine if was still 2011 and we were all still raving about the Motorola Droid, but its not and we’re not. Today Universal Analytics is Google’s latest and greatest freemium-based product and pricing … Read More
WTF! Where’s my Google Analytics Referral Data?
Remember back in the day when Google said it was going to start putting some weight behind sites that were secure? Well, they’ve done that and the internet world has begun implementing https websites from sea to shining sea. (Cue the America the Beautiful. ) We’re all for secure websites and we’ve started moving clients in that direction. One major (another musical … Read More
Google Tag Manager dataLayer & Analytics Integration for Siriusware
Siriusware is a popular self-hosted eCommerce solution used by many destination and ski resort clients to manage their lift ticket, season pass, and other admissions POS (point-of-sale) operations. As of the date of this blog post, Siriusware has not yet translated it’s tracking scripts to the latest Google Analytics (GA) method being Universal Analytics via Google Tag Manager (GTM) script container administration. A Solution for a Common Client Problem … Read More
Scroll Depth Tracking For Google Analytics Using Google Tag Manager
A few years ago we wrote an article about Scroll Depth Tracking using Classic (Asynchronous) GA using Rob Flaherty’s Scroll Depth project. The project has since been improved to allow for Google Tag Manager and Universal Analytics. In this article we’ll set up Scroll Depth tracking using Rob’s latest method in GTM for another single page sub-domain for Copper Colorado. This will … Read More
Why Isn’t Google Using My Website’s Meta Title & Description?
Many years ago, a website’s administrator could control how their website’s title and description would display in Google organic search results using the meta title and meta description fields. <title>Web Developers, Designers & Consultants | VickeryHill</title> <meta name=”description” content=”A group of web developers and consultants based out of the Mad River Valley focused on helping businesses utilize and understand the web.” /> … Read More
Taking a Vermont Country Store Web Presence into the Future
REBUILDING A VERMONT GENERAL STORE LANDMARK (ON THE WEB) The Warren Store is one of those places that you just have to go to and can’t forget when you leave. Part general store, part deli, part wine shop and craft beer mecca…the Warren Store is many things to many people. Locals crave the ‘Number Six’ sandwich (think Thanksgiving dinner on a homemade baguette). Screenshot … Read More
Fixing Spam Referrals and Ghost Sessions within Google Analytics and Google Tag Manager
“HOUSTON, WE’VE HAD A PROBLEM HERE!” In early 2015, we identified a surge in malware infecting some of our clients’ websites that run on WordPress. WordPress is an open-source tool that allows developers to build simple content management websites quickly and efficiently. Like any open-source tool, WordPress is prone to malicious attacks. The majority of these attacks are quickly identified … Read More
Track Vimeo Click Events for Google Universal Analytics in Tag Manager Using vimeo.ga.js
When you’re planning for and investing the time, energy and financial resources to create beautiful video assets for your business you should also set usage goals to help validate your return on that video investment. In this article we’ll review and be using vimeo.ga.js which was developed by Sander Heilbron to track Vimeo Player API events in Google Analytics. From Sander’s documentation we’ll elaborate the step by step … Read More
Custom Segments in Google Analytics
Google Analytics has a very useful feature called Custom Segments which allows users to create and filter custom datasets for all your reporting with a few simple steps. What makes Custom Segments different from the stock search and advanced filtering dimensions and metrics are twofold: Users are able to select and SAVE the segment, and not have to re-apply manually with each report viewed. Users … Read More
Using Google Tag Manager Macros with Analytics dataLayer and Ecommerce Transaction Variables for Agency Tracking Tags
So you have jumped on board the Google Tag Management Train to help streamline your website’s anlytics needs. You’ve done your research and configured basic analytics and conversion tracking using the dataLayer and your GTM container. Now you have a 3rd party conversion tracking script/pixel/iFrame from an advertising agency that is NOT on the pre-defined list of Google affiliated or vetted remarketing, display, search, … Read More
How to Track Custom URLs in Radio / Print Advertising
We all know how to track campaign URLs in ads that appear online, right? Of course we do. We use Google’s Campaign Builder. This tool allows us to create custom campaigns that we can then easily view in Google Analytics. Our friends at Bolton Valley Ski Resort use this tool well. They enter the campaign source, medium and name and we’re able to … Read More
Configuring goals & ecommerce tracking for Activenetwork / RTP One eStore that works!
The Big Questions There are hundreds of reasons to set up Google Analytics (GA) on your website to track performance, usage, ecommerce dollars, device usage, user flows, and on and on and on… But why bother setting GA up if your not going to set up trackable goals that match your business goals, tracking them, and analyze ways to improve … Read More
Universal Analytics new web property controls from Google
An Introduction to Universal Analytics By Steve Butcher Today we got the invite to Universal Analytics from Google and implemented it on vickeryhill.com’s www and blog properties. There are some interesting and helpful settings on web properties that you can now configure and gain better insights into your visitors, without having to adjust snippet settings or custom code things. Implementing … Read More
Tracking visitor scroll depth using Google Analytics
Looking for Instructions to track for Universal GA & GTM? Read Scroll Depth Tracking For Google Analytics Using Google Tag Manager. The Big Questions How engaged are your website’s readers and how much of your website do they actual view or read? Do your page introductions (top content) encourage readers to continue reading through to the bottom or are they bored … Read More
AvailabilityOnline.com – implementing new enhanced reservation features & google analytics
Recently we were asked to retrofit the website for a Vermont bed & breakfast. This lodging establishment uploads their room inventory supply to Inntopia for use in their local chamber and ski area websites, but they do not use Inntopia’s Internet Booking Engine on their own site. They send their inventory data to AvailabilityOnline.com (AO) as well and present the … Read More