Universal Google Analytics with Enhanced eCommerce Tracking for RTP eStore

vickeryhill3rd Party Integrations, Analytics, eCommerce

The Problem with RTP eStore and Analytics For over a decade Active Network’s RTP|One eStore has only been configurable for classic Google Analytics (GA) tracking (ga.js). This would be fine if was still 2011 and we were all still raving about the Motorola Droid, but its not and we’re not. Today Universal Analytics is Google’s latest and greatest freemium-based product and pricing … Read More

WTF! Where’s my Google Analytics Referral Data?

vickeryhillAnalytics

Remember back in the day when Google said it was going to start putting some weight behind sites that were secure? Well, they’ve done that and the internet world has begun implementing https websites from sea to shining sea. (Cue the America the Beautiful. ) We’re all for secure websites and we’ve started moving clients in that direction. One major (another musical … Read More

Google Tag Manager dataLayer & Analytics Integration for Siriusware

vickeryhillAnalytics, eCommerce

Siriusware is a popular self-hosted eCommerce solution used by many destination and ski resort clients to manage their lift ticket, season pass, and other admissions POS (point-of-sale) operations. As of the date of this blog post, Siriusware has not yet translated it’s tracking scripts to the latest Google Analytics (GA) method being Universal Analytics via Google Tag Manager (GTM) script container administration. A Solution for a Common Client Problem … Read More

Scroll Depth Tracking For Google Analytics Using Google Tag Manager

vickeryhillAnalytics

A few years ago we wrote an article about Scroll Depth Tracking using Classic (Asynchronous) GA using Rob Flaherty’s Scroll Depth project. The project has since been improved to allow for Google Tag Manager and Universal Analytics. In this article we’ll set up Scroll Depth tracking using Rob’s latest method in GTM for another single page sub-domain for Copper Colorado. This will … Read More

Why Isn’t Google Using My Website’s Meta Title & Description?

vickeryhillAnalytics, Content Management Systems

Many years ago, a website’s administrator could control how their website’s title and description would display in Google organic search results using the meta title and meta description fields. <title>Web Developers, Designers &amp; Consultants | VickeryHill</title> <meta name=”description” content=”A group of web developers and consultants based out of the Mad River Valley focused on helping businesses utilize and understand the web.” /> … Read More

Taking a Vermont Country Store Web Presence into the Future

vickeryhill3rd Party Integrations, Analytics, Content Management Systems, Web Design, Web Development, Web Marketing

REBUILDING A VERMONT GENERAL STORE LANDMARK (ON THE WEB) The Warren Store is one of those places that you just have to go to and can’t forget when you leave. Part general store, part deli, part wine shop and craft beer mecca…the Warren Store is many things to many people. Locals crave the ‘Number Six’ sandwich (think Thanksgiving dinner on a homemade baguette). Screenshot … Read More

Fixing Spam Referrals and Ghost Sessions within Google Analytics and Google Tag Manager

vickeryhillAnalytics

“HOUSTON, WE’VE HAD A PROBLEM HERE!” In early 2015, we identified a surge in malware infecting some of our clients’ websites that run on WordPress. WordPress is an open-source tool that allows developers to build simple content management websites quickly and efficiently. Like any open-source tool, WordPress is prone to malicious attacks. The majority of these attacks are quickly identified … Read More

Track Vimeo Click Events for Google Universal Analytics in Tag Manager Using vimeo.ga.js

vickeryhill3rd Party Integrations, Analytics

When you’re planning for and investing the time, energy and financial resources to create beautiful video assets for your business you should also set usage goals to help validate your return on that video investment. In this article we’ll review and be using vimeo.ga.js which was developed by Sander Heilbron to track Vimeo Player API events in Google Analytics. From Sander’s documentation we’ll elaborate the step by step … Read More

Custom Segments in Google Analytics

vickeryhillAnalytics

Google Analytics has a very useful feature called Custom Segments which allows users to create and filter custom datasets for all your reporting with a few simple steps. What makes Custom Segments different from the stock search and advanced filtering dimensions and metrics are twofold: Users are able to select and SAVE the segment, and not have to re-apply manually with each report viewed. Users … Read More

Using Google Tag Manager Macros with Analytics dataLayer and Ecommerce Transaction Variables for Agency Tracking Tags

vickeryhill3rd Party Integrations, Analytics

So you have jumped on board the Google Tag Management Train to help streamline your website’s anlytics needs. You’ve done your research and configured basic analytics and conversion tracking using the dataLayer and your GTM container. Now you have a 3rd party conversion tracking script/pixel/iFrame from an advertising agency that is NOT on the pre-defined list of Google affiliated or vetted remarketing, display, search, … Read More

How to Track Custom URLs in Radio / Print Advertising

vickeryhillAnalytics

We all know how to track campaign URLs in ads that appear online, right? Of course we do. We use Google’s URL builder. This tool allows us to create custom campaigns that we can then easily view in Google Analytics. Our friends at Bolton Valley Ski Resort use this tool well. They enter the campaign source, medium and name and we’re able to … Read More

Universal Analytics new web property controls from Google

vickeryhillAnalytics, Web Development

An Introduction to Universal Analytics By Steve Butcher Today we got the invite to Universal Analytics from Google and implemented it on vickeryhill.com’s www and blog properties. There are some interesting and helpful settings on web properties that you can now configure and gain better insights into your visitors, without having to adjust snippet settings or custom code things. Implementing … Read More

Tracking visitor scroll depth using Google Analytics

vickeryhillAnalytics, Web Development

Looking for Instructions to track for Universal GA & GTM? Read Scroll Depth Tracking For Google Analytics Using Google Tag Manager. The Big Questions How engaged are your website’s readers and how much of your website do they actual view or read? Do your page introductions (top content) encourage readers to continue reading through to the bottom or are they bored … Read More

AvailabilityOnline.com – implementing new enhanced reservation features & google analytics

vickeryhillAnalytics

Recently we were asked to retrofit the website for a Vermont bed & breakfast. This lodging establishment uploads their room inventory supply to Inntopia for use in their local chamber and ski area websites, but they do not use Inntopia’s Internet Booking Engine on their own site. They send their inventory data to AvailabilityOnline.com (AO) as well and present the … Read More