After a combined 30 years of running successful restaurants around the western hemisphere, Keith Paxman and Rich McSheffrey are now bringing their foodie-passion back to their hometown – Barre, Vermont – in the form of Cornerstone Pub & Kitchen.
When these savvy restaurateurs told us they were opening this cool pub, we jumped at the opportunity to blueprint & develop the entire brand (logos, menus, website, signage, etc). Our mouths watered at the plans Cornerstone had for both the menu and regional micro-brew selections they had planned.
Once again, we teamed up with Jory Raphael of Sensible World to come up with a brand that spoke to future customers from central Vermont. Barre’s richness in local Vermont personalities, remarkable granite mining history, and the revitalization and newly renovated downtown lent itself to the naming and branding of this new local neighborhood Cornerstone meeting-place.
“Cornerstone Pub and Kitchen — Helping to Rebuild Barre One Pint at a Time.™”
The consistency of messaging and vision that Keith and Rich have taken to every facet of the business is evident from their Facebook page (with 1,500 fans before the doors even opened), to their menus and signage speaks to their experience in the industry.
We decided to utilize WordPress’s easy Content Management System (CMS) to develop a fully responsive website based on an original design by ThemeID. The custom theme reacts and displays content specifically for the device that the viewer is using at that time. “Responsive” site development has become a staple design and programing methodology, and we highly recommend this approach to all new and existing clients. It’s not only more functional choosing to display and size content based on particular resolutions, it also removes the need to develop mobile sites and scripted redirects for smaller resolultions. While responsiveness takes a extra design foresight and planning, it really is worth it—just ask Keith and Rich, and review the high-value mobile visitors in your analytics.
See you at the pub…
