Last fall, Kingsbury Companies owner TJ Kingsbury called us in to talk about the future of his company, and how the web works into that. We discussed the existing site, analytics, his recent projects, future dream projects, and who internally could be tasked with managing a living, breathing website.
We were already supporting a custom-built mobile extranet web application their onsite supervisors and project managers use to manage project operations, billing, and time entry, so we were intimately familiar with their construction business.
The old, dated KingsburyCo.com website
TJ wanted a site that utilized high-quality photos and project descriptions and we wanted a site that was more content, and less poster – so that search engines and other external sources could refer more pertinent traffic to it.
We also worked out a scheme of new functionality, calls-to-action, and goals that included submitting an Request for Proposal for future commercial construction projects and the ability to submit a Job Application online.
We developed a framework built on a content management system, analyzed the past visitor data, and made a plan to spend most of January and February backing up the existing site content, developing more detailed content and gathering assets for their past projects.
We launched their new site today, maintaining the past analytics goal sets and events as well as enhancing tracking to better see what the visitor will be doing. The new front-end is set up to respond well on any desktop, tablet, or mobile device. It’s completely content managed, monitored, and backed up automatically. It shows in detail past construction projects and markets the scale of incredible work that Kingsbury Co does in Vermont and across New England. We knocked off the rough corners by making the site force secure (SSL), created a set of redirection expressions for the old, indexed pages, and resubmitted the site maps to Google’s Search Console.
The 2017 Kingsbury Co responsive website
In a few weeks, we’ll review the data, take a look at how Google and other engines modify their indexes, and make some post-launch decisions as to what might need adjustment!
