Inntopia helps manage central reservations and online bookings


InntopiaInntopia is a Stowe, VT-based application service provider that has honed the art of the hosted Central Reservations System (CRS) and Internet Booking Engine (IBE).

We initially met them when one of our mutual clients (Sugarbush Resort) asked us to help them implement Inntopia’s booking path so they could sell lodging and packages online.

Since that day, we have not only helped implement over 20 booking paths for various Inntopia clients around North America (and Europe), we’ve also created custom solutions that use their XML feed and API, plus everyone at VickeryHill has spent time consulting to dozens of other destinations with their analytics and tag management integration.

Teaching Inntopia clients to fish

VickeryHill is proud to sponsor the Inntopia UserGroup and Destination Summit conference since 2007. Steve Butcher has been presenting interesting material for advanced uses of online booking, analytics and tag management at these conferences for 8 years.

Advanced SaaS Tag Management and Analytics

We not only assist clients with their tag management and analytics, we also setup the tag management and analytics setup that covers all of Inntopia’s client base. They use this data to aggregate all booking path visitor sessions and make decisions on funnel enhancements and future software updates.

3rd-Party Branding

When a new client starts up with Inntopia, they obviously want their booking path (shopping cart pages) to look like their public websites so the web visitor feels comfortable moving from ino oration web pages to the cart and back. For the past 3 years, Inntopia has contracted us to create all their 3rd-party branding for each new customer and/or website redesign. We make recommendations to the clients, receive their work product and typically host on a content delivery network (CDN) so they that can reference images, scripts and style sheets when making changes to their own website.

If you have a Central Reservation System and are looking for a first-class online application for your mail, phone and internet sales – as well as provide a supplier-centric online booking engine, contact Inntopia!