The Mad River Valley Chamber of Commerce has been a client since our 1st year of incorporation back in 2000. We started with a complete gutting of their existing flat site and laid it over an Atomz-XML-based content manager. The relationship quickly turned into one of technology & marketing consultant, helping the marketing efforts by developing member email campaigns and the Chamber’s MAWP group’s Vermont Wedding website.
In 2008, we worked directly with Vermont branding agency powerhouse, HMC2, to rebrand, redesign the website, bring the content management system into the future, as well as build a 4×7 calendar system- that we synchronized with Sugarbush Resort’s events calendar and exportable to every member as an XML feed for their own use.
Their responsive website, kiosks and SQL-based content management system:
- allowed individual members to edit web content, packages
- booked vacations online
- routed requests for visitors guides,
- presented packaging to the visitor w/ online booking,
- synchronized calendars with our local resort, Sugarbush, allowing for moderated free submission of events by anyone on the web,
- tracked detailed visitor source and usage across the website and kiosks,
- integrated a popular HD live streaming webcam,
- ranked extremely well on search engine results for everything and anything “mad river valley” including most member businesses
In 2010, Steve was appointed to the Chamber Board of Directors and led the Marketing Committee. We enhanced the analytics integration to show deep member benefit, tightened up the relationship with online booking engine provider Inntopia, crafted a very popular and profitable Vermont Bed & Brew package, and developed a kiosk system for the visitor center and high-traffic businesses like Sugarbush, the Bridges Resort, and the Warren Store.
We love living and working in the Mad River Valley and spent thousands of pro-bono hours finding ways to improve the benefits the chamber provided for the membership AND the visitor!
In 2016, we ended our relationship with the Mad River Valley Chamber of Commerce when the board of directors began moving in a direction contrary to what the data showed.