To access Google applications (Ads, Analytics, etc.), your email address must be associated with a Google account. Here’s how to set that up.
1. Go to accounts.google.com
2. Click the Create account link and select For my personal use
3. Enter your first and last name and click Next
4. Enter your basic information and click Next
5. Click the Use your existing email link
6. Enter your company email address and click Next
7. Enter the code that was sent to your company email and click Next to continue