Opening an Embedded Travel Planning Widget via Custom URL Link

vickeryhillWeb Development

Trip planning widgets are great tools for getting the destination visitor to engage beyond basic site navigation. The planning widget we originaly created for can be launched via navigation from any page. After 18 months of use, management at Tourism Fernie wanted to the ability to create a custom URL to any page on there site with the trip planning modal already open.  They … Read More

Taking a Vermont Country Store Web Presence into the Future

vickeryhill3rd Party Integrations, Analytics, Content Management Systems, Web Design, Web Development, Web Marketing

REBUILDING A VERMONT GENERAL STORE LANDMARK (ON THE WEB) The Warren Store is one of those places that you just have to go to and can’t forget when you leave. Part general store, part deli, part wine shop and craft beer mecca…the Warren Store is many things to many people. Locals crave the ‘Number Six’ sandwich (think Thanksgiving dinner on a homemade baguette). Screenshot … Read More

Controlling iFrames for CMS Users & Responsive Website Design

vickeryhillWeb Development

Responsive Content Management Systems with iFrames It’s great when you can provide a client with a content management system (CMS) that allows them control a large variety of content assets and features all on their own like: maps, photo galleries, hours of operation, contact forms, social media, promotions, and more. But the more control they are given, the more opportunity CMS users … Read More

Alternative ways to be a greener business in Vermont

vickeryhillWeb Design, Web Development

We try to do right at every turn in our daily lives. In the case of our business, we try to buy services and products from companies that provide the best service and are also smart citizens of this little planet we live on. We’ve shut down internal servers and moved their load to the ‘cloud’, we outfitted the barn … Read More

Surfing promising memes, then 301ing when they don’t pan out

vickeryhillContent Management Systems, Web Development

Self-built Bandwagon? Last March (2013), while listening to Kai Ryssdal on Marketplace, I heard a phrase coined that, should the government mess get worse, might stick. SequesterLand. I pulled over, hopped on and bought it: That night, I spent 2 hours setting up a simple WordPress website on one of our Rackspace servers, setup a simple image-centric theme … Read More

Script Labs prenatal vitamins, scar eraser and lubricating gel

vickeryhillContent Management Systems, Web Development, Web Marketing

By Steve Butcher Back in 2009, we got a call from a second-home owner in the Mad River Valley who needed help on the web. He had started a company called Script Labs to market products for women related to his gynecological practice in Manhattan. The Script Labs products included prenatal vitamins for pregnancy and women trying to become pregnant, … Read More

Universal Analytics new web property controls from Google

vickeryhillAnalytics, Web Development

An Introduction to Universal Analytics By Steve Butcher Today we got the invite to Universal Analytics from Google and implemented it on’s www and blog properties. There are some interesting and helpful settings on web properties that you can now configure and gain better insights into your visitors, without having to adjust snippet settings or custom code things. Implementing … Read More

Tracking visitor scroll depth using Google Analytics

vickeryhillAnalytics, Web Development

Looking for Instructions to track for Universal GA & GTM? Read Scroll Depth Tracking For Google Analytics Using Google Tag Manager. The Big Questions How engaged are your website’s readers and how much of your website do they actual view or read? Do your page introductions (top content) encourage readers to continue reading through to the bottom or are they bored … Read More explains the Independence Weekend fiasco

vickeryhill3rd Party Integrations, eCommerce, Web Development, Web Marketing

Detailed below is’s explanation of outage from 3am eastern July 3,2009 to nearly 3pm eastern. Hundreds of thousands of websites and millions of transactions were affected, including some of VickeryHill’s customers. Our use of AlertSite to monitor transactions on a customer’s site,, made us one of the first to learn of the problem and, dare we say, instrumental … Read More